Bringing together dedicated products and services to deliver proactive customer management.
Our products and services form an integrated part of our approach to proactive customer management and how we partner with insurers.
We use advanced analytics and machine learning to recommend the right interventions for the right customers at the right time.
We start with readily available product and servicing data and add more complex data sources over time. Our knowledge as insurance experts allows us to ask the right questions of the data.
Using automated machine learning techniques we get results in a matter of weeks not months.
- IT & data capability
- Insurance-specific data science expertise
- Efficient delivery
The value emerges from analytics once it shapes real customer conversations.
Our proprietary CAFE technology suite enables customer management interventions to be managed at scale in a controlled way.
In addition to the CAFE technology, we have developed a library of Blueprints that form a quick-start tool for designing interventions and campaigns.
- An engaging way to enable customer-facing staff and distributors have better conversations with customers
- Real-time monitoring of interventions
- Scalable set-up including risk and compliance approvals
- Ability to plug and play alongside existing systems
Test and learn
Test and learn is needed so that the value creation, the success rates, and the positive impact for customers can be sustained.
We collect and analyse feedback real-time from customers, distributors and customer-facing staff. Using our CAFE suite, collecting this data is both easy and fun for users.
We use statistics, A-B testing, and randomised controlled trial approaches to shape pilots and experiments and ensure that the lessons learned from test and learn are statistically viable.
- Feedback data collected from many data sources and made easy for staff to submit
- Rigorous statistical approach to test and learn
- Ability to be agile in testing new interactions and experimenting
Our proprietary platform
CAFE enables customer interaction campaigns to be run in a scalable and controlled way. Without it, insurers resort to manual processes and spreadsheet lists of customers.
Unlike some of the major CRM and workflow systems that require significant configuration and development, CAFE is designed exclusively around management of existing customers.
It is therefore largely plug and play ready, easy to use, and can integrate with your existing systems.
Three core applications:
The benefits of working from our CAFE system are:
What our users are saying
"It's really easy to use CAFE ... it's simple and does what we need"
Jonny & Caitlin – Customer agents using CAFE