What is the inforcehub CAFE Platform?
The inforcehub CAFE Platform does not serve cappuccino, expresso or lattes but it is a place to build relationships similar to what you would do with friends or colleagues at your favourite local café. Our CAFE Platform empowers insurers to build better relationships with their existing customer base without the manual process of spreadsheets and customer lists. Up and running for over a year already, we have just launched version 2.0 and wanted share a bit more about CAFE .
Building better relationships
It is a well-known fact in digital marketing it costs five times as much to attract a new customer, than to keep an existing one. Supported by research from Frederick Reichheld of Bain & Company were increasing customer retention rates by 5% showed an increase in profits from anywhere between 25% to 95%, the value of an existing customer is a goldmine.
Inforcehub was founded to help insurers build deeper and more profitable relationships with their existing customer base. Built as a largely plug and play SaaS platform the CAFE Platform is easy, ready to use and can integrate with the majority of existing systems. You have done the hard work of getting the consumer on-board we created CAFE to help you take those customers to the next level.
Making customer management smarter
Using a test and learn approach our customer action dashboard, designed for customer-facing staff and distributors, helps identify key touchpoints for individual customers at the right time. Leveraging in-force data, analytics, machine learning and customer modelling CAFE designs, executes and manages campaigns. Campaigns constantly capture data, real-time insights to provide feedback and continuously improve performance. With the customized platform campaigns can be managed at scale by providing workflow, management and insight tools. And the more you use it, the smarter it becomes in recommending the right actions for a specific customer at the opportune time.
Built for insurers
CAFE Platform is based in the cloud ensuring reliability, security and integration with existing insurer systems. Campaigns are customized with the relevant compliance and regulatory controls processes built-in. And if you’re worried about security don’t, there are multiple layers of security, encryption and strict access control across all parts of the CAFE Platform, providing the high levels of IT security required by insurers.
Driving campaign success
Our first campaigns using CAFE Platform have generated success rates of 10x relative to current processes. Customers appreciated the proactive contact from the insurer and around 50% of the customers recommenced their policies. Ultimately providing the insurer significant commercial benefit as well as achieving positive customer feedback.
If you are interested in getting similar results with your customer based, get in touch with us to schedule a demo. We would be happy to provide the cappuccino!